and ViacomCBS, currently Paramount Global. Figure 6.1: Examples of the use of 'clean' typefaces in branding. ( Cartoon Network, Cartoon Network Productions, and Cartoon Network Studios), and formerly in the logos for Discovery, Inc. Gotham and other similarly 'neutral' fonts has become ubiquitous across a. Companies that notably use the font are Taco Bell, Golf Galaxy, ABS-CBN Corporation ( ABS-CBN Entertainment, ABS-CBN News, ABS-CBN Sports, the television network of the same name, and some subsidiaries such as Star Magic), The Cartoon Network, Inc. Gotham was conceived in the early 2000s, when GQ magazine hired New York City-based type foundry hired New York City-based type foundry Hoefler & Frere-Jones to create a new typeface for use in their publication. It is published by Hoefler & Co., the company of Frere-Jones' former business partner Jonathan Hoefler. And no font has had quite the 10-year ubiquitous run that the Gotham typeface family has enjoyed. It is also the current font used in MPA title cards for film trailers in the U.S.ĭeveloped for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display and a rounded version. The font has also been used on the cornerstone of the One World Trade Center in New York. Gotham has many different typefaces, and all of them are well received by people, especially professional designers. This popular Sans Serif font is not only used in design types from simple to complex, from personal to high-end corporate designs. This has included Barack Obama's 2008 presidential campaign, Michigan State University branding, and the 2016 federal election campaign of the Australian Labor Party. Gotham font is too famous all over the world ever. Since creation, Gotham has been highly visible due to its appearance in many notable places. Gotham Rounded, Gotham Condensed, Gotham Narrow, Gotham X-Narrow, Gotham Bold Search and find FONTS used by World Brands in their logo. Gotham has a relatively broad design with a reasonably high x-height and wide apertures. Gotham's letterforms were inspired by examples of architectural signage of the mid-twentieth century. Quick facts: Category, Classification, Designer(s), Foundr. Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones and released from 2000.

Gotham typeface uses